The Innovative Marketer
PHARMAFWD 2026
Stay tuned for the details of the 2026 PharmaFWD Summit. Get on our mailing list to be notified of the 2026 Summit details!
Register now to get the early bird pricing!
Available until February 14th!
Pharma Manufacturer
$1195
$1,015.75
SOLD OUT
Vendor, Supplier or Consultant
$1395
$1,185.75
SOLD OUT
Canada’s only Pharma marketing summit created by Marketers, for Marketers
Engaged with numerous pharmaceutical clients annually, our team at MATRIX directly witnesses the hurdles encountered by marketers spanning diverse companies, therapeutic areas, and product life cycles. Recognizing a potential, we aimed to create a tailored experience that facilitates networking, idea-sharing, and sparks innovation for marketers. With a commitment to fostering innovation and collaboration, in March 2023, MATRIX proudly introduced the “PHARMAFWD Summit Series: The Innovative Marketer”. This title encapsulates our vision of linking professionals, ideas, and resources within the pharmaceutical marketing landscape. Since our debut event in 2023, each year’s gathering has exceeded expectations, fueling our excitement to bring you another inspiring experience in 2026. Stay tuned for important updates on the agenda, sponsorship & registration for The Innovative Marketer 2026!
The Innovative Marketer Summit has covered these critical themes:
Real-World Pharma Innovation: Case studies with actionable insights to enhance your strategies.
A Look Ahead: Explore emerging trends and innovations shaping the next 5 years in pharma.
AI in Pharma: Discover current and future applications of AI in marketing.
Harnessing Real-World Evidence: Exploring its ongoing evolution and impact.
Exclusive Networking Opportunities: Connect with top Pharmaceutical marketers, industry leaders, and innovative vendors during dedicated networking sessions designed to foster meaningful connections and collaborations.
If you would like to review the 2025 program please click below.
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The Innovative Marketer Summit will cover these critical themes:
Advancing Pharma: Harnessing the Potential of Cognitive Science
Explore the cutting-edge synergy between cognitive science and pharmaceuticals, unlocking new frontiers for innovation and discovery.
AI in Action: Enhancing Pharma Marketing Strategies
Dive into the dynamic world where AI intersects with pharmaceutical marketing, charting a course for professionals to harness the power of technology for unprecedented success.
Beyond the Hype: Decoding ROI in Pharma Promotions
Break down the complexities of measuring return on investment in promotional activities, uncovering practical strategies for success in an ever-evolving market.
Progressive Medical Education: Emerging Innovations in Learning and Development
Explore the evolving landscape and innovations driving medical education, revolutionizing how practioners acquire and apply knowledge.
Advanced Brand Planning: Elevating Strategies to New Heights
Elevate your brand planning game with insights into the latest strategies and innovations, propelling pharmaceutical professionals into a new era of strategic excellence.
If you have any questions or would like more information, please contact PharmaFWD@matrixhealthcare.ca.
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About the MATRIX team
Marketing leaders Ian, Steve, Bill, and Laurie began their relationship as colleagues over a decade ago. With an entrepreneurial spirit and passion for problem solving, they started MATRIX Healthcare, a consulting firm focused on helping Canadian pharmaceutical companies. Fast forward 10 years, they’ve partnered with 40 companies, supported 50 launches and built over 300 brand plans. They continue to be driven by the magic of working with clients to create outstanding strategic and executional plans and saw a much-needed gap in the marketplace for a conference of this nature.