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The Innovative Marketer

Mark your calendar for the next Innovative Marketer Summit happening on

March 21st, 2024.

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A conference put on BY marketers FOR marketers

2023 Summit by the numbers:






Speakers and panelists



March 30, 2023 marked the first-ever “The Innovative Marketer Summit”, which was a sold-out event! It was exciting to have marketing professionals from 40 different companies come together to learn, share their experiences, and establish new connections.

A diverse range of speakers and panelists engaged with over 120 attendees to discuss a variety of innovation-related topics including: insights, real-world evidence, AI-powered commercial models, accelerating brand adoption through cognitive and behavioral science, omnichannel strategies, and the value of patient support. Additionally, a panel of senior leaders shared their insights on the current and future state of pharmaceutical marketing.

One of the standout moments of the day was when Dr. Stephen Trzeciak took the stage as the keynote speaker. He delivered an inspiring speech, highlighting the significant impact that compassion can have both in the healthcare system and in our individual lives.

Thanks to all of the speakers, moderators, panelists, sponsors and attendees!

We look forward to building on this momentum for future summits, please mark your calendars for the 2024 Summit on March 20th & 21st, 2024!

If you have any questions or would like more information, please contact

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About the MATRIX team

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Marketing leaders Ian, Steve, Bill, and Laurie began their relationship as colleagues over a decade ago. With an entrepreneurial spirit and passion for problem solving, they started MATRIX Healthcare, a consulting firm focused on helping Canadian pharmaceutical companies. Fast forward nine years, they’ve partnered with 40 companies, supported 50 launches and built over 100 brand plans. They continue to be driven by the magic of working with clients to create outstanding strategic and executional plans and saw a much-needed gap in the marketplace for a conference of this nature.