The Innovative Marketer


Stay tuned for the details of the 2025 PharmaFWD Summit. Get on our mailing list to be notified of the 2025 Summit details! 

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Available until February 14th!

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A conference put on BY marketers FOR marketers

Engaged with numerous pharmaceutical clients annually, our team at MATRIX directly witnesses the hurdles encountered by marketers spanning diverse companies, therapeutic areas, and product life cycles. Recognizing a potential, we aimed to create a tailored experience that facilitates networking, idea-sharing, and sparks innovation for marketers. With a commitment to fostering innovation and collaboration, in March 2023, MATRIX proudly introduced the “PHARMAFWD Summit Series: The Innovative Marketer”. This title encapsulates our vision of linking professionals, ideas, and resources within the pharmaceutical marketing landscape. Both the debut event and this year’s gathering have surpassed our initial expectations, igniting our enthusiasm to recreate another inspiring gathering in 2025. Be sure to stay tuned for updates on the date, venue, and agenda for PharmaFWD 2025!

If you would like to review the March 2024 agenda & speakers please click below.

Visit the 2024 Program

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The Innovative Marketer Summit will cover these critical themes:

Advancing Pharma: Harnessing the Potential of Cognitive Science

Explore the cutting-edge synergy between cognitive science and pharmaceuticals, unlocking new frontiers for innovation and discovery.

AI in Action: Enhancing Pharma Marketing Strategies 

Dive into the dynamic world where AI intersects with pharmaceutical marketing, charting a course for professionals to harness the power of technology for unprecedented success.

Beyond the Hype: Decoding ROI in Pharma Promotions 

Break down the complexities of measuring return on investment in promotional activities, uncovering practical strategies for success in an ever-evolving market.

Progressive Medical Education: Emerging Innovations in Learning and Development

Explore the evolving landscape and innovations driving medical education, revolutionizing how practioners acquire and apply knowledge.

Advanced Brand Planning: Elevating Strategies to New Heights

Elevate your brand planning game with insights into the latest strategies and innovations, propelling pharmaceutical professionals into a new era of strategic excellence.

If you have any questions or would like more information, please contact

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2024 Event Participants

Bayshore Specialty Rx
Daiichi Sankyo Pharma Canada logo
Eisai Canada
EOCI Pharmacomm Logo
Galderma Canada Inc.
Gilead Sciences logo
Impres Logo
Johnson & Johnson logo
Lemieux Bedard Communication Logo
LEO Pharma
McMaster University Logo
Metrix Group Logo
Mitsubishi Tanabe Pharma Canada
The Rounds logo
Virtual Hallway Logo

About the MATRIX team

MATRIX Healthcare Strategists Logo

Marketing leaders Ian, Steve, Bill, and Laurie began their relationship as colleagues over a decade ago. With an entrepreneurial spirit and passion for problem solving, they started MATRIX Healthcare, a consulting firm focused on helping Canadian pharmaceutical companies. Fast forward 10 years, they’ve partnered with 40 companies, supported 50 launches and built over 300 brand plans. They continue to be driven by the magic of working with clients to create outstanding strategic and executional plans and saw a much-needed gap in the marketplace for a conference of this nature.